With economic activity back in full swing, one of the country’s most popular trade shows, the 2023 National Food Fair: Philippine Cuisine and Ingredients Show, will once again delight foodies with a five-day event (July 12-16) at the Mega Trade Halls 1-3 of SM Megamall in Mandaluyong City.
Themed “Go Discover, Taste, Enjoy!” fairgoers will be treated to a wide selection of cooked and processed food, fresh produce and agricultural products, wines and beverages, and many others, from the country’s 16 regions. In addition, there will be innovative and sustainable food products and eco-friendly kitchen accents for the home and even for hotels and restaurants.
The NFF will highlight the fusion of science and tradition that distinguishes today’s Philippine food industry by promoting innovative food products generated by biotechnology and new production techniques from landmark researches that could disrupt the Philippine food value chain.
A particular focus will be high-value coconut-based food products, healthy snacks, and innovative food and beverages.
The show will also include cooking demonstrations by Filipino chefs, and business talks by food experts, government partners, and collaborators in the food industry.
The 2023 National Food Fair promises to elevate the food fair experience with show highlights that include: Kusinang Filipino with Live Cooking Demonstrations and Business Talks; Philippine Coconut Industry Pavilion and Coconut-Based MSME Cluster; Philippine Food Industry Innovations Lounge; Philippine Fruits and Nuts Pavilion; Innovative and Biotech Products Cluster; The Rural Agro-Industrial Partnership for Inclusive Development and Growth (RAPID Growth) Project Pavilion; Fresh Produce Pavilion; KAPEtirya (Philippine Coffee Pavilion); Philippine Island Wine, Beer, and Juice Bar; Digital Partners’ Space; #FlexPHridays Corner
Embracing the shift to digital and incorporating e-commerce into the marketing mix, the 2023 National Food Fair will have an online counterpart on Lazada, with featured exhibitors making their products available to all corners of the Philippines, so one does not have to be at the venue to enjoy the flavors and delicacies from the different regions.
A central feature of the 2023 National Food Fair is a daily program of activities consisting of entrepreneurship talks, live cooking demonstrations, wine-mixing tutorials, and presentations on various food and business-related topics. This is open to the public and free of charge. At the same time, the program will be livestreamed on BDTP social media channels to provide access for remote viewers.
The formal opening of the 2023 National Food Fair is set on July 12, with top Department of Trade and Industry officials as well as guests from partner-agencies in attendance.
