Senator Mark Villar continues his support for local products in the recently concluded 18th International Food Exhibit (IFEX) Philippines, one of the country’s premier trade shows.
Along with the Department of Trade and Industry (DTI), Villar participated in the opening ceremony, marking the start of the three-day exhibit that showcases the rich and diverse heritage of Filipino cuisine and products across the archipelago.
Villar explored and visited various exhibits that featured Filipino goods and cuisine, ranging from natural produce like local fruits, regional delicacies to innovative Filipino food products that are in demand outside the Philippines.
IFEX remains a huge opportunity for local traders and innovators to showcase their talent and creativity. “It is amazing to witness and support an event that highlights our Filipino heritage and exhibits the ingenuity and innovation of Filipinos,” Senator Villar said.
Lauding IFEX’s commitment to showcasing goods and products across all regions of the Philippines, Villar added, “Nakakatuwang makita na halos lahat ng mga region sa ating bansa ay mayroong exhibit dito sa IFEX na nagpapakita ng kanilang mga produkto.”
Senator Mark Villar has been championing the support for micro, small, and medium enterprises (MSMEs), rural businesses, and local products. He sponsored and authored the One Town, One Product Philippines Act last 2023. Since its passing, the OTOP Philippines Act has helped the promotion and growth of MSMEs, rural communities, and local businesses.
Villar recognizes that with legislation like the OTOP Philippines Act, trade shows and exhibits that feature Filipino and locally-produced goods will reach more consumers in and out of the country.
